Case Study
Jurassic World | Universal Pictures
For Jurassic, the shortest distance between two generations is the park. So we acted as if it was really happening, crafting an in-world campaign to market the franchise unlike any other.
Immersive In-World Digital Destination
Welcome to Jurassic World, the most in-depth movie marketing site ever. For fans new and existing, the site brought the theme park to life as an immersive experience—treating the island as if it were real. A cross-platform, responsive site, it included everything you needed to book a trip in person, from ticketing to attraction wait times to live webcams.
Doubling Down on Social with On-Set Creative
Trusted with access on set to capture in-between moments for fans, we produced creative content that broke form for a major franchise. To truly reach a new generation of fans, we partnered with Universal Pictures to step outside of our comfort zone and bring fans closer into Jurassic World. And the hilarious Chris Pratt.