Case Study

Teacup | Peacock

Something sinister is going down in the heart of Georgia in this series from the creative juggernauts James Wan and Ian McCullough. Between a deadly blue line, nightmarish gas-masked figures, and a dreadful sense of distrust, it is clear the danger is bigger than all of us—and could even spread into the real world. We developed a fully-integrated marketing campaign to make consumers question what they know, feel uncomfortable in their surroundings, grip them with the extreme stakes, and ultimately make them fear what they don’t know.

Launch

In New York’s Times Square and Los Angeles’s Moxy, we leveraged DOOH boards to reveal a sinister presence overlooking these busy city centers, warning passerbys “WE ARE NOT IN CONTROL.” This board involved a custom shoot with talent, mixed with CG to achieve an anamorphic effect.

Social & Creative Concepts

For our social creative, we created unique, eerie pieces that teased the series without giving away too much, generating curiosity and FOMO.

Staying away from spoiler moments, we were able to highlight other key points of the show, earning top numbers online for an expansive ROI.